For the best experience, we recommend turning on your sound.

Make Every Mistake on Paper.Never with your money.

Three hundred restaurants. Five markets. Thirty-three years. The whole truth about your concept, on paper, in seven days. Before you sign a lease or spend a single penny, see your restaurant's real numbers.

Where Instinct Meets Evidence
Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don't decorate the truth. We deliver it.No beautiful lies.The market doesn't care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts. Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don't decorate the truth. We deliver it.No beautiful lies.The market doesn't care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts.

Recognize yourself?
This was built for you.

Whether you're opening your first restaurant, expanding a proven one, raising capital, or weighing a tenant for prime space, it begins the same way: with the truth, on paper. Every study is built from the ground up, tailored, exact, delivered in seven days.

See how it works ›

Opening
Your Doors

About to launch? Test the concept before you risk a single penny.

Growing
the Brand

Adding a location? Prove it works before you sign the lease.

Raising
Capital

Give investors, partners and banks a study they can't argue with.

Landlords
& Developers

Vetting a tenant for prime space? See the brand's viability before you hand over the unit.
01 / 04

The Conversation
No One Wants.

That's usually where the expensive problems hide. Not with drawings. Not with contractors. With questions no one asked you yet.

01

The Unfiltered Conversation

We start by understanding what you're really trying to achieve, not just the numbers you want to hear. We dig into your vision, your concerns, and the real risks you're carrying.

02

The Brutal Analysis

This is where we do the real work. We stress-test your concept against the market, the numbers, the competition, and 33 years of real hospitality outcomes. We don't decorate the truth.

03

The Decisive Report

You receive a clear report, not a pile of data, with a direct recommendation: Go, or Go with Conditions. Plus the exact steps to move forward with confidence.

Inside the feasibility study

Every number
has a reason.

Hover any title to see what's inside
01Company at a Glance

Company at a Glance

Who you are in one snapshot: entity and concept type, seats, location, hours, and the equity behind it. The foundation every projection stands on.

02Sources & Uses

Sources & Uses

Where the money comes from and exactly where it goes: the whole project cost, grasped in seconds.

03The Capital Budget

The Capital Budget

Every penny of the build: fit-out, kitchen and bar, furniture, licensing, pre-opening, contingency and working capital, costed per square foot and per seat, and depreciated to the last asset.

04Sales, Engineered

Sales, Engineered

Your revenue, built not guessed: an average check modelled from menu, price points and product mix across every daypart, then projected by day, week and year, per seat and per square foot.

05The Cost Engine

The Cost Engine

Every operating cost from first principles: cost of sales, payroll, marketing, utilities, occupancy, financing and more. The assumptions that drive the whole model.

06Profit & Loss

Profit & Loss

Revenue meets reality: a detailed, line-by-line P&L after every tax, and the same truth distilled to one clean page for investors and landlords.

07The Five-Year View

The Five-Year View

Where it's heading: five years of projections, returns, payback and profit distribution, with inflation and cost creep built in, not wished away.

08Break-Even

Break-Even

The line you must clear, weekly, monthly and annually, and the exact cash-flow sales volume that separates open from closed.

09The Thesis

The Thesis

The reasoning behind every figure: market logic, judgment, the why. The spreadsheet proves what; The Thesis proves why.

Make every mistake on paper
Honest pricing

What does the truth cost?

Less than a single month of the wrong lease. One fixed price, every figure traceable, and not a surprise in sight.

One location
$6,999includes one revision

One concept, one market, tested to the last dirham.

Commission a study ›
Two locations
$11,999save ~14% · one revision

Prove it once, then prove it scales.

Commission a study ›
Three or more
$16,500+ $4,500 each · portfolio & chains welcome

A whole portfolio, site by site, beyond doubt.

Commission a study ›